Technology

Digital Marketing Course Development Project

Trending: course for digital marketing•July 6, 2026

Project Brief

Digital Marketing Course Development Project

Executive Overview

Develop a comprehensive online course teaching digital marketing fundamentals and advanced strategies. Target professionals seeking career advancement and business owners improving marketing capabilities. Course will include video lessons, interactive modules, and real-world case studies.

Goals & Objectives

1Create structured curriculum covering SEO, social media, email, analytics

2Build engaging learning platform with certification upon completion

3Generate revenue stream while establishing thought leadership

Key Requirements

✓Experienced digital marketing subject matter experts

✓Learning management system (LMS) with video hosting

✓Interactive quizzes, assignments, and hands-on projects

✓Student support and community engagement features

Timeline

Phase 1: Discovery & Planning

3 weeks

Deliverables:

→Market research and competitor analysis
→Detailed curriculum outline with modules
→Target audience personas and learning objectives

Phase 2: Content Development

8 weeks

Deliverables:

→Video scripts and recordings for all modules
→Interactive exercises and case study materials
→Certification exam and grading rubrics

Phase 3: Platform Setup & Testing

4 weeks

Deliverables:

→LMS configuration and course deployment
→Quality assurance and beta testing
→Marketing materials and landing page

Phase 4: Launch & Optimization

2 weeks

Deliverables:

→Soft launch with early adopters
→Public course launch and promotion
→Analytics dashboard setup

Resources Needed

People & Skills

•Course director/project manager
•2-3 digital marketing instructors
•Video producer and editor
•LMS administrator and support staff

Tools & Platforms

•Learning management system (Teachable, Kajabi, Moodle)
•Video production software (Adobe Premiere, OBS)
•Graphic design tools (Canva, Adobe Creative Suite)
•Email marketing platform (Mailchimp, ConvertKit)

Budget

$25,000-$50,000

Success Metrics

1100+ students enrolled within 3 months

285%+ course completion rate

34.5+ average course rating and testimonials

4Positive ROI within 6 months of launch

Risks & Mitigation

Risk 1

Low student enrollment due to competition

Mitigation:Conduct thorough market analysis; differentiate with unique content

Risk 2

High course dropout rates

Mitigation:Design engaging content; provide active student support

Risk 3

Technical platform issues affecting user experience

Mitigation:Rigorous testing; select reputable LMS vendor

Risk 4

Rapidly changing digital marketing landscape

Mitigation:Build course update process; plan quarterly content refresh

Immediate Next Steps

Conduct market research and validate demand

🔴 high

Select LMS platform and begin contract negotiations

🔴 high

Recruit experienced instructors and content creators

🔴 high

Develop detailed project budget and resource allocation

🟡 medium

Create project timeline and assign accountabilities

🟡 medium

Generated by FifthDraft Idea Studio

Turn your idea into a brief like this

Record a voice note in FifthDraft's Idea Studio and get a structured project brief in seconds — no typing required.

Start Free Back to Gallery